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What is your conversion rate costing you?
Enter four numbers you already have and see what your website earns today, how your conversion rate compares to the 2–5% benchmark, and what a realistic 10–30% uplift would be worth every year.
Your numbers
Rough figures are fine — grab them from GA4 and your inbox.
Your conversion rate
1.0%
Lead-gen benchmark: 2–5%
Site revenue per year
£120,000
Enquiries × close rate × value × 12
What a conversion uplift is worth to you
Well-executed UX audits commonly identify improvements in the 10–30% range, because most underperforming sites have a small number of large, fixable problems.
Your verdict — 1.0% conversion
Below the typical range.
You're converting, but under the 2–5% benchmark for lead-generation sites. The gap between where you are and the bottom of that range is real money — see the uplift table.
Why conversion beats traffic
Doubling your traffic is slow and expensive. Fixing the leaks in a journey your visitors are already taking is neither — and the maths above shows why: on most sites, a 20% conversion uplift is worth more than months of extra marketing spend. If your site gets traffic but no enquiries, start by finding out where people drop out. Run the free 10-point self-audit to catch the visible problems, or get a professional UX conversion audit — one week, prioritised by impact, judged on the numbers this calculator just put in front of you.
Conversion rate questions, answered straight
Planning a new site instead? Get an instant range from the UK website cost calculator.