A roof over their online presence: Wix website and new logo for a UK roofing company

The situation

For a trade business, credibility online translates directly into jobs won. Homeowners comparing roofers make snap judgements: a dated logo and no proper website read as "risky," while a sharp, professional presence reads as "these people will still be around if something goes wrong with my roof."

Our client did excellent work on-site but had nothing online to prove it — no website to send prospects to, and a logo that didn't reflect the quality of their workmanship.

What we did

Designed a new logo in Figma. Clean, confident, and legible everywhere it needs to work — the website, a van, a business card, an invoice, a site board. We designed in Figma so the client received proper vector files and a mini brand guide, not a single JPEG they'd outgrow in a year.

Built a conversion-focused Wix website. Wix was the right fit: professional results, easy for the owner to maintain, no ongoing developer dependency. The site is structured around what wins roofing work:

• Trust upfront — accreditations, guarantees, insurance, and photos of real completed jobs
• Clear services — a page per service, so the site can rank for each type of job people search for
• Frictionless contact — click-to-call on mobile (where most "roofer near me" searches happen) and a short quote-request form

Local SEO foundations. Location-targeted page copy and metadata, so the site competes for the local roofing searches that actually turn into quotes.

What changed

• A coherent brand identity the client now uses across the website, vans, workwear and paperwork.
• A quote-request journey built for how people actually find roofers: on a phone, locally, in a hurry.
• A site the owner maintains without paying a developer for every change.

The takeaway

For local trades, the website and the brand do the same job: proving you're the safe choice before anyone picks up the phone. One coherent identity — logo, website, local SEO — built in weeks, owned entirely by the client.

Local business that needs to look as good as its work? Start your website or book a free 15-minute call.